Once you buy a hosting package, register your domain name and choose the products that you want to sell online, there is only one thing left before you start your online business venture – building an eCommerce website. People are creating eCommerce websites with the help of different platforms, but thousands of them have decided
Many website owners have done the same mistake – they’ve spent just a couple of minutes on finding a domain name and spent the rest of the time on building their website. Although it might look less important, the truth is that a good domain name makes a huge difference. In many cases, the right name for a website meant instant web traffic while “a wrong name” meant failure. So, learning how to buy a domain name is one of the most important things in the process of developing a successful website.
Do your homework
Creating a website is not a difficult task, but building a successful site requires research. This is probably something that you have heard before, but many website owners are ignoring this advice. Avoid this mistake by choosing a topic that you are passionate about or a sector where you want to sell products/services. For instance, many people are focused on so-called niche marketing which is focused on a niche market which represents a trendy sector where you can’t find many matching domain names. But, let’s stay focused and reveal an example that can help you in this process. For instance, let’s say that you want to sell dog food.
A good idea is to visit Google AdWords and register there. This is a free service which comes with powerful Webmaster Tools. Once you become a registered member, go to the dashboard and look for their Keyword Planner. You will have to look for your area of interest and look for keywords. You can use a single word or a phrase. For instance, you can look for dog food and dog treats at the same time. You can expect hundreds of results in any case.
These results are useful because you will get additional information about the number of search per month depending on the location you are focused on – the USA, the UK, Australia, India etc. The best part is that you can download this search in the form of an Excel Spreadsheet and analyze the results later.
The process continues
Of course, the previous part is just the beginning of this process. Once you find good keywords and/or phrases with the help of Google AdWords, it’s the right time to look for a domain name. Purchasing a domain name is not very difficult. There are literally dozens of official registrars where you can look for available domain names. To make things easier for you we will take another example. Let’s take GoDaddy as an example because this is a very popular place where you can register domain names and most of the registrars out there work in a similar way. So, you have to signup and log into your account. You can test the keywords and combinations of these keywords to look for available domain names.
What’s great is that GoDaddy will provide a list of suggestions in case the domain name that you are interested in is not available. Of course, during this process, you should keep the saved Excel file opened and check the stats. Obviously, you should try to purchase a domain name which has a high number of monthly searches and low level of competition.
Now let’s describe the purchasing process. As we said before, the Internet is loaded with services that are offering domain registration. We have already explained that GoDaddy is a good option, but the truth is that there are many other useful domain registration service providers like Host Monster, BlueHost, and HostGator. They have a wide range of hosting solutions too and they make domain sales and registration easy. Let’s not forget that the website owner can register a domain name on one website and get web hosting from another website. For instance, there’s a huge number of people that use GoDaddy to register a domain name and host their website with BlueHost or HostGator.
When it comes to pricing, you can expect different situations. One of the main factors that contribute to the price of the domain name is the ending (domain name extension) that you want to use. Domain names that end in .com are more expensive compared to other top-level domain name extensions like .net. info or .news as an example. However, they can be a good option if the .com name is unavailable. In addition, the registrars have a list of so-called top-rated keywords which will cost you more if you want to include them in your domain name. For example, a website called healthguide.com will be significantly more expensive compared to a website with a domain name like
healthyguidetohappylife.info. Another thing that we should mention while we are talking about these things is the length of ownership.
As a potential website owner, you should know that you can’t buy a domain forever. There’s a certain period of time that you can use that name, but after that, you will have to pay to continue using it. Generally speaking, you can purchase a domain for as little as one year and up to five years. The good thing is that the process of renewal is simple. All you have to do is to pay for the service in a timely manner before the deal ends and that’s it. The cost of a domain name can be lower if you are ready to pay for a few years in advance, but for many people, this doesn’t make sense because they can’t know whether the name they have selected will work or not. It might be a good idea to pay for two years in advance because you will get a discount and this is not a very long period of time to figure out whether you’ve chosen a good name.
A good domain name is very important for the success of your website because it can help you in the search engine results. A good name like this is easy to remember and pronounce and it reflects the purpose of your website.
There are literally hundreds of successful eCommerce websites out there, so it is not a surprise if you are interested in creating one. If you want to be successful in the world of eCommerce, then you must take a few things into account from the features and functionality to the appearance and optimization of your
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