Using eye-catching links on your e-commerce solutions
When people hear of conversion, they only think of a sale. There are other customer actions that are considered as conversions. For example, when a customer creates an account, signs up for a newsletter or subscribes to your email list, in marketing terms, it’s considered as a conversion. Therefore, you should put measures to enhance these kinds of conversions too. One way is to put more emphasis on your sales funnel. Sales funnel focuses on how to direct your leads to make purchases. How can optimizing your sales funnel increase conversions? Well, an effective technique is to use eye-catching links that motivate prospective customers to take that road to your desired destination. It also involves making that journey as effortless as possible.
Using visual-based content on your e-commerce solutions
In this day and age, time is a luxury many people don’t have, which is why visual-based media (videos, audio, images) is taking over. Text-based content is good because it gives vivid descriptions of products and services. However, Visual-based content can pass across the same message fast before the customer loses focus. Visual-based content also tends to spur interactions. Including videos and audios that demonstrate how to use products and services can greatly increase your conversions. Checkout this link for e- commerce solutions!
Incorporate a search function in your e-commerce websites
A search function is critical to any e-commerce store. It alleviates the customer’s trouble of wading through the website pages to search for the product or service they want. Instead, a customer can just type in the name of the product or service, and it’s availed to them. On top of the search function, you can add a filter option where customers are able to filter features of any product such as color, size, brand, and style.
Include attractive calls to action buttons in your e-commerce websites
Any entrepreneur wishing to enhance conversions must include calls to action on their e-commerce website. You should seriously consider where to locate, how they look like, and where they direct customers to. Dedicate time to test out how the calls to action appear in different locations and determine the best outcome. It would be pointless to have calls to action located where customers cannot find them, or they’re not attractive enough to prompt action. While strategically locating your calls to action, also ensure to keep the design clean and attractive.
‘’Back in stock’’ notification feature is an essential part of e-commerce solutions
Unavailability of stock can be inevitable sometimes, but customers will not understand that. Some merchants choose to remove it out of their sites to avoid inconveniences. But this action is not necessary if you’re anticipating delivery soon, which is why adding a notification feature that informs customers when an item is back in stock is essential. Another alternative is to add a preorder button, where customers can order in advance and when the item is back in stock, it is delivered to them.
Your e-commerce website design will greatly determine whether you nail or lose sales. This is why it must be taken seriously when designing your e-commerce website. It can be hard to get your design concept right at the onset, but with a lot of trial and error, you’ll get it right.